Hey, I’m Andrea 👋
human fallback is a newsletter for marketers learning to thrive alongside AI. When automation isn’t enough, strategy, context, and taste still need a human in the loop.
Why subscribe?
Because you're not just watching your role evolve, you're actively shaping what comes next.
I'm Andrea Skarica, a marketing generalist with 14 years in lifecycle, product, and growth marketing, mostly in PLG B2B SaaS. Recently, I met an AI agent that does parts of my job incredibly well. That was my cue to level up.
This isn't a guru playbook or another AI cheerleading newsletter. It's a working log from someone learning in public how to build systems that scale growth while keeping the human layer that makes things actually work.
What you'll get:
Agent templates and Notion automations you can actually use
Real experiments with AI agents in marketing
Weekly-ish logs of what I tried, broke, or learned
Interviews with people shaping this shift
One thoughtful post almost every week. No fluff. No hype. Just systems, not hacks.
Subscribe for free to get full access to the newsletter and archives.
There's never been a better time to be a generalist. The constraints are falling away. This is the era of the AI-enabled marketer.
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Be part of a community building the future of marketing. Whether you're a marketer leveling up or building marketing from scratch at a startup, let's do this together, one fallback at a time.
